Vuclip has announced the launch of Viu, a direct to consumer video-on-demand (VOD) service, in the Middle East.
Viu already operates in Indonesia, Malaysia, India, Hong Kong and Singapore, and is now available for users in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Egypt and Jordan.
The VOD streaming service brings cinema, TV and music from the Arab world, Hollywood, Bollywood and Philippines to eight markets across the region.
Users across the region now have access to tens of thousands of hours of local, regional and international premium entertainment, built on Vuclip’s patented Dynamic Adaptive Transcoding technology to offer viewers a “buffer free” viewing experience.
“We are excited to introduce Viu to the Middle East and extend to our viewers a unique platform to enjoy premium on demand content on their choice of device and network. We’ve been in the mobile video business for nine years and that has given us a lens into viewer insights that is unparalleled. The Middle East is home to a diverse population and our mission is to curate the most compelling and popular content from across the world. We look forward to an exciting journey as we bring new ideas to life and offer viewers a whole new experience in entertainment,” said Sherif Dahan, Regional Director for Middle East, Vuclip.
Viu launches as a freemium service, with consumers across the region having access to thousands of hours of content for free. Consumers can also subscribe to a premium portion of the service which includes an ad-free experience, as well as access to additional premium content for a monthly fee.
Viu is accessible via mobile phones and tablets, as well as desktops by downloading the Viu app on Google Play or the Apple Store, or by typing in www.viu.com on a desktop or mobile browser.