Mediamax Network Limited is set to launch vernacular TV station to cater for its burgeoning audience and as part of the company’s strategy to consolidate and diversify its business.
The company which is associated with the President Uhuru Kenyatta’s family business, will be launching Kameme TV before the end of March.
The new venture, which will be a 24-hour Kikuyu language channel, is a sister station to their FM station that goes by the same name. The Kenyatta family interest in media has largely been through Mediamax, the company that owns K24, the People Daily newspaper, Milele FM and a host of vernacular radio stations.
Mediamax is preparing itself to get a share of the lucrative market of vernacular TV viewership, currently dominated by Royal Media Services’ Inooro TV and Njata TV.
Last year the company bought DSM place, a building along Kijabe street for KSh 300 million. Kameme FM is currently under probe over a controversial voter registration advertisement.
The radio station is accused of airing a 90-sec audio clip urging the Kikuyu community to come out in large numbers to defend what the presenter refers to as Uthamaki (their throne).