Econet Media inks programming deal with FremantleMedia International

FremantleMedia International (FMI) has signed a deal with Econet Media’s Pay-TV broadcasting network Kwesé TV that will give its viewers across Africa access to more than 300 hours of award-winning and talent-studded, factual, scripted and entertainment content from FMI’s extensive catalogue.

Anahita Kheder, FremantleMedia International SVP Middle East, Africa and South Eastern Europe, said: “This deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of shows to a diverse audience. We are very excited to be partnering with Econet to satisfy viewers’ demands for quality, premium programmes.”

Speaking about the deal Joseph Hundah, President and Group Chief Executive Officer of Econet Media said, “The partnership with FremantleMedia affirms our commitment to provide fresh, rich and entertaining programming to the discerning African viewer. The content we have acquired provides an additional dimension to our premium international offering which we are sure will captivate audiences and cater to every viewing appetite.”

Kwesé subscribers will soon be able to enjoy FremantleMedia International entertainment titles, including Project Runway: Fashion Startup (8 x 60’)  which sees aspiring fashion and beauty entrepreneurs fight for the chance to secure funds to grow their budding ventures; The Lie Detective (10 x 60’) which brings couples, exes, and hopeful singletons together to learn the truth about their relationships; Jo Frost: Nanny on Tour starring the beloved global parenting expert Jo Frost; season one of the US game show Match Game (10 x 60’) and  season 14 of the US version of Family Feud (180 x 30’).

Subscribers will also be able to watch award-winning FremantleMedia International factual titles including multiple seasons of I am (1 x 120’), the series that tells the intimate stories behind the greatest icons such as Heath Ledger, Johnny Cash, Bruce Lee and Sam Kinison; My Brain and Me (1 x 60’) which follows Andrew Marr’s mission to better understand the human brain; the fascinating stories of some of the best cars to hit the road in The Cars That Made Us (8 x 60’) and Soundbreaking (8 x 60’), the documentary series that traces the history of music recording.

Kwesé TV has also licensed a number of scripted series from FMI for the region including supernatural drama series The Returned (10 x 60’) and the Mary, Crown Princess of Denmark biopic Mary: Making of a Princess (90 minutes).