The UAE telco surprised customers at retail level by enabling them to catch every moment of live action play at select stores in the UAE. This new service is currently available at du Shops located in Al Salam Tower (Dubai) from 4pm until 7 pm and at Hamdan Street (Abu Dhabi) from 4 pm until midnight.
“No matter what team you’re cheering for this UEFA Euro Cup season, you won’t miss a single second of the action when running errands at du”, the company said in a statement.
du has even redecorated areas of its stores with football themes as part of its commitment to be closer to its customers and enhance their lives through memorable experiences.
“We are committed to enriching the lives of our valued customers in every way possible. Now they can come to any du retail store and cheer on their favourite football team while they go about their daily chores,” said Fahad Al Hassawi, Chief Commercial Officer, du.