BeIN has chosen Es’hailSat to transmit live coverage of the UEFA Euro 2016. The matches will be broadcast in 4K from 26⁰ East hotspot covering the Middle East and North Africa (MENA) region.
Es’hailSat and beIN will be the first in the MENA region to transmit live 4K sports to consumers via satellite. beIN currently broadcasts premium live and exclusive sports content to more than 3 million subscribers in the region. And with 4K offering viewers super sharp picture quality, beIN will be able to provide the ultimate on-screen football experience to viewers, thanks to the near lifelike quality of high resolution 4K which is set to become the next TV technology revelation.
The UEFA Euro 2016 will take place in France from 10 June to 10 July, 2016. This premium sports content from beIN will further add further to line up of programming currently available via Es’hailSat.
Yousef Al-Obaidly, Deputy CEO, beIN Media Group, said: “We are extremely excited to collaborate with Es’hailSat in launching our 4K channel. This launch enables beIN subscribers to watch and enjoy UEFA Euro 2016 in 4K. This demonstrates beIN technology leadership within the Pay TV space. It also demonstrates Es’hailSat and beIN ability to stay ahead of our competition in bringing the best-in-class TV experience to our subscribers”.
Es’hailSat’s President & CEO, Ali Ahmed Al Kuwari, added: “We are delighted that beIN has entrusted Es’hailSat with the transmission of this key sporting event. In addition to the 2014 FIFA World Cup, the English Premier League, and a number of tennis and basketball tournaments, we are seeing a growing number of broadcasters relying on Es’hailSat to broadcast premium sports content to the MENA region. This further underlines the value of our broadcasting independence, quality of service and our market penetration.”