ALTV, a free MENA streaming service based in Egypt, has partnered with Cairo-based advertising agency, Media Square to support its monetisation strategy. ALTV claims to have a rapidly expanding digital video platform that is seeking to generate revenue through product placement, exclusive content sponsors and advertisements.
Since its launch in 2016, ALTV has quickly established a growing network of aspiring content creators across the MENA region and helped them connect, create and share daily Arabic content. At the core of this community is the Creative Collaborative, a talented production co-operative, which in the coming weeks, will announce a full slate of premium content and flagship shows exclusive to ALTV.
ALTV’s latest partnership with Media Square will task the agency with connecting brands with the opportunity to associate with its locally-produced flagship content.
As a major player in the Middle Eastern media industry, Media Square is currently expanding its operations in the Gulf. Owned by Mohamed Fouad, Media Square has more than 60 employees and represents several digital platforms including food website 3ayezakol.com, sports website Kora11.com and lifestyle website Raseef5.com among many others.
Commenting on the appointment, Joe Di Maio, CEO of ALTV said: “ALTV is offering a fresh approach to connecting talented content creators with engaged local audiences, which is key to achieving our aggressive growth plans to be the market leader in Middle Eastern content. As part of our monetisation strategy, the ALTV platform offers a unique opportunity for brands to connect with end-user audiences in a much more targeted manner than other channels such as linear TV or online alternatives.
“ALTV’s responsiveness and relevance, together with the creative brilliance of our contributors will make us number one for vibrant, must-see local content across the Middle East and North Africa, and our partnership with Media Square is a positive move in our development.”