Cairo-based digital platform ALTV has launched a new prank show called Khod Aqolak.
The show’s title comes from a slang term translating to Let Me Tell You and focuses on the presenter Ibrahim Farouk’s brazen approach to interviewing everyday people on the streets of Cairo, merging the styles of a prank show with topical discussions. The show draws out completely natural interactions from unprepared individuals.
David C. McCourt, Founder of ALTV and Executive Producer on Khod Aqolak said: “Since the outset, ALTV has been focused on helping nurture the talents of young creators who previously lacked access to training, equipment and a platform to grow their audience. When we were presented with Farouk’s vision for Khod Aloqak, we wanted to bring him into our community of creators and we continue to seek young people hungry to share original, exciting new content’.
Commenting on the launch of Khod Aqolak, Farouk, said: “I am incredibly excited to be part of ALTV’s community, which is bringing fresh opportunities to a growing number of talented content creators. After collaborating on the pilot for Khod Aqolak I knew ALTV was the perfect platform to reach our young, digital savvy audience. ALTV is filling a major gap in the broadcast market, providing user generated content for local audiences.”
The show’s launch comes shortly after ALTV announced the first ever user-generated daily current events show in Egypt, Street’s Point of View, which has seen rapidly growing audiences tune in to see people on the street share their views on the day’s trending topics at home and abroad.
ALTV is currently expanding across the MENA region, having recently launched in Morocco with a French-language platform. As the platform expands further shows such as Khod Aqolak will be adapted for each new country that ALTV launches in.